We’re excited to share a new chapter in the ETS Equipment Rental story: we are now officially sponsoring one of the most important highways in Massachusetts.
This is more than just a sign on the side of the road. It’s a symbol of our ongoing commitment to the state we’ve called home for over a decade, and to the people who drive its progress every day.
Visibility where it matters most
The sponsored highway is a high-traffic route used daily by construction workers, contractors, drivers, and professionals across a variety of essential industries. By sponsoring this key corridor, ETS is reinforcing its presence where it counts, alongside the hardworking people who build, move, and power our communities.
It’s a strategic step, but it’s also a personal one. Because it is important to us to be present where progress is happening.
A name that tells a story
Many people don’t know that ETS stands for Elson Tavares Siqueira, the founder of our company and the man who started it all right here in Massachusetts over 10 years ago.
Back then, Elson faced the same challenge many still do today: equipment rental was too complicated, too slow, and often too expensive. So he built a company to change that, with a mission to make renting equipment easier, faster, and more accessible for everyone.
Today, that mission lives on in every delivery we make and every partnership we build.
Local roots. Statewide impact.
ETS has always been more than just a rental company. We’re proud to be a key part of the local construction industry, contributing to the infrastructure that keeps Massachusetts moving forward.
This sponsorship reflects who we are: a company with strong roots in the community and a clear vision for the future. It’s a celebration of how far we’ve come and a commitment to keep building, side by side with the state that built us.
We’re proud to be part of Massachusetts’ story. And we’ll keep showing up on the roads, on the job sites, and anywhere progress is being made.
